I'm Mofeez.I'm an engineer.

I've spent years in media and entertainment, approaching the work as an engineer: understand the problem, look at the evidence, and build a better way forward.

Years ago, we made a deliberate choice to build 42 Media as a B2B company. We knew our strength was in working closely with our network of partners and helping them achieve their goals.

That choice still guides us. We work with businesses across media, technology, and entertainment, whether they're integrating AI, rethinking how they operate, or taking something new to market.

Our approach isn't always common in this industry. We believe in gathering good intelligence, working with reliable data & letting that be the guiding star.

“Without data, you're just another person with an opinion.”

That's how we decide what needs to change, what to build, and where to focus.

I'm proud of the campaigns we've built, the technology we've created, the products we've helped take to market, and the media businesses we've helped improve. And I'm proud of the relationships behind that work.