Creators monetized. Shows launched. Brands brought to market. Meet some of the people and companies behind the work, and see where we came in.
01 / Platform partnerships
Big platforms.Closer connections.
We work directly with platforms to help media businesses, creators, and public figures turn their content into opportunity.
Direct platform partner
01 / 04
Meta∞
An audience is just the beginning.
We help content creators and public figures monetize their content. We also connect brands with talent and devise go-to-market strategies for technology companies.
Creator & public figure monetization
Brand deals
Go-to-market for tech companies
Some familiar faces from our work
Floyd Mayweather
Jason Derulo
Jay Shetty
Also in the mix: The Content Machine, UFC, Ross Smith, HoneyBadger, and many more.
Platform partnerships & talent
02 / 04
Snapchat
Opening the door to Discover.
We help media companies establish platform partnerships and join Snap Discover. We've brought A-list talent and creators onto Snap, launching hundreds of Discover shows for our partners.
Media company partnerships
Talent & creator onboarding
Discover show launches
500+
Discover shows launched for partners
100+
Creators given exclusive access
A platform relationship. Hundreds of new beginnings.
Direct platform partnership
03 / 04
Microsoft
Familiar names. A new place to be discovered.
We work directly with Microsoft on the Discover platform, bringing established talent and entertainment names into the ecosystem.
Direct work on Microsoft Discover
A-list talent & content onboarding
Our Microsoft partnership also extends to MSN Video, helping bring more talent and content to the platform.
Talent we've brought to the platform
Martha Stewart
Mike Tyson
Robert Greene
Also brought on boardHell's KitchenJay Shetty
Platform partner / Brands & commerce
04 / 04
TikTok♪
From the first live to the next launch.
We help companies launch brands on TikTok, using data and analytics to shape go-to-market strategies for e-commerce shops.
Brand launches
Data-led e-commerce strategy
Live creator onboarding
Creators. Commerce. In motion.
100+
Live creators onboarded
40
Shops launched
DATASTRATEGYLAUNCH
The right decisions start with the right data.
02 / Media & entertainment
Names witha world of their own.
A few of the sports, media, and entertainment businesses we've worked with.
42 / ENTERTAINMENT
WWE
Content & partnership / 2022
Entertainment, on Snap.
Our work with WWE includes the 2022 partnership and content work for Snapchat.
Barstool Sports is among the companies we've worked with across media and entertainment.
42 / MEDIA
ReachTV
Media & entertainment
Another connection in our orbit.
Our work with media and entertainment companies also includes ReachTV.
42 / ENTERTAINMENT
NETFLIX
Media & entertainment
Netflix
Netflix is among the entertainment companies we've worked with.
42 / ENTERTAINMENT
Paramount+
Media & entertainment
Paramount+
Paramount+ is among the entertainment companies we've worked with.
42 / ENTERTAINMENT
MTV
Media & entertainment
MTV
MTV is among the entertainment companies we've worked with.
03 / Built inside 42 Media
The platform we needed.So we built it.
FridayHQ, Xander, and the way we run our own media operation.
Our own platform / Creative operations
FridayHQ
Built from the work. Now where the work happens.
FridayHQ started inside 42 Media. Running a media business meant keeping track of conversations, content, feedback, approvals, and the people responsible for each next step. We wanted that context to stay together.
So we built a shared workspace for the operation. Today, we run our operations virtually with FridayHQ.
Scattered conversations, separate files, and repeated approval checks made coordination a job of its own. Friday brings those parts of the operation into one place.
Why we built Xander
Context should lead to action.
We wanted an AI partner that could understand the work, help the team find answers, and reduce the effort spent chasing routine updates.
How we work today
A virtual company. A shared workspace.
We run our operations through FridayHQ, keeping people, project knowledge, creative work, and decisions connected wherever the team is working.
We've helped media companies overhaul their existing technology stacks and operations, replacing them with more efficient alternatives.
Technology
Replace the stack.
Review existing technology and help put more efficient substitutes in place.
Operations
Rethink the way work runs.
Help media businesses improve the operations that sit around their technology.
AI integration
Reduce repetitive work.
Help companies integrate AI into media operations and reduce routine decision fatigue.
Photography & credits +
Portraits are sourced separately from the projects described. Display crops are applied in the page; original images and their colors are preserved. Any adapted presentation of a CC BY-SA image is offered under that image's stated license.