42 Media / Go-to-market
Find your market.
Build launch velocity.
From the first customer profile to the moment you go live. We bring data, creative, partnerships, and execution into one go-to-market plan.
Establish the coordinates
Know where
you're going.
Before we plan the launch, we examine the market. Who needs the product? What problem does it solve? And what evidence suggests there's a fit?
Customer profiles
Understand the people, businesses, and buying decisions behind demand.
Ideal customer profiles (ICPs)
Define the customers your product is best equipped to serve.
Market fit assessment
Examine demand, alternatives, and the assumptions that need testing.
Connect with the right people
Build a way
into the market.
A clear audience gives us a direction. We align creators, commercial partnerships, and B2B marketing around the people you want to reach.
Creator alignment
Identify creators whose audiences and work fit your product.
Partnerships
Develop relationships that support your route to market.
B2B marketing
Shape the message and approach for the companies you want to work with.
Give the idea a form
Make something
worth noticing.
Turn the product's value into a story people can understand. We create the content, launch videos, and campaign ideas that carry it into the world.
Content creation
Build creative around the product, the audience, and the channels.
Launch videos
Introduce what you've built and why it matters.
Campaign ideas
Develop concepts that give the launch a clear, recognisable identity.
Put resources behind the plan
Build the case.
Back the launch.
We help manage the spend behind your campaigns and communicate the business to potential investors, with decisions guided by the data.
Ad spend management
Plan budgets, track performance, and adjust allocation as evidence comes in.
Pitch decks
Bring the product, market, and business story into a clear presentation.
Investor outreach
Identify relevant investors and help shape the outreach.
Bring it all together
Clear for
launch.
Align the timing, people, content, and channels. Then put the plan into motion, watch the response, and use what we learn to guide the next move.
Engineers in media.
A launch partner for ambitious companies.